Scope: VR Walkthrough
Tools: VR Production and Distribution
VR Production and Distribution
HCL Technologies is among the top 20 largest publicly traded companies in India with a market capitalisation of $22.1 billion as of May 2015. As of August 2015, the company, along with its subsidiaries, had a consolidated revenue of $6.0 billion.
HCL was looking for an innovative way to design their communication strategy and enhance their presence at various events to attract investors and generate curiosity amongst company enthusiasts.
Liminal worked in an agency format to provide end to end solution to HCL Technologies. A systematic format, right from generating ideas and developing the script to building the storyboard for HCL's 360 degree corporate video was followed. While shooting narrator in 360 space, another DSLR camera was set up close to the 360 camera rig to record and monitor the expressions of the narrator. We also used one of a kind infographics with futuristic look and feel this was designed in such a way to guide the viewer's attention in the 360 space and following the nature of the brand.
The VR experience was showcased in Sweden and Boston investors meet where it got a lot of appreciation from analysts, investors and enthusiasts. The video is also available online on HCL's official website (link: https://www.hcltech.com/geo-presence/india )