Scope: VR and AR stratergy and content development
Tools: VR production and Kinect based AR solution
VR and AR stratergy and content development
VR production and Kinect based AR solution
Vh1 SuperSonic is India's premium EDM destination with a strong sense of belonging and great community vibe. Viacom18 wanted to engage the crowd by incorporating Virtual Reality and Augmented reality experience during the three-day festival.
We captured the essence of Supersonic,through VR After-movie. Apart from this, we were able to deliver VR highlights of Day 1, 2 and 3 before the crowd poured in each day.To create a theme of Supersonic around the after-movie, we added VFX and Special effects to this VR experience.
Our Augmented Reality booth turned out to be a real crowd puller. A Kinect based experience where a viewer is transformed into a unique Supersonic avatar. As the crowd was loving the experience, we captured their reactions to create a short video for Viacom's social media page. This, along with screen-shots captured by Kinect, we're promoted by Viacom's social media team.
More than a third of the crowd witnessed making of the stage and other VR experiences while they were at the venue. AR booth had close to 4000 footfall over the period of three days. First time ever a music festival of this scale implemented Virtual reality. First VR after-movie for any music festival in India. We helped the marketing team to create a buzz across social media.
We custom built 5000 Google Cardboards with Supersonic theme and distributed it at the event. This was a real eye turner as the crowd was able to go back in time and "Experience the New".
Cans of Redbulls